Research On New Media Development Strategy Of "Niu Cheng Evening News"

Due to the impact of the rapid development of network technology and communication pattern, City Evening News advertising, subscription both fell, face huge challenges of survival, these difficulties force the media had to re-examine their own, study and utilization of new media means, and actively seek the road of transformation of traditional media. Relatively speaking, three lines of urban traditional paper media as idea, system and local urban environment is limited, in order to achieve a breakthrough, the need to pay more efforts and hardships. The main content of this paper is on the buffalo evening news, the traditional paper media face the current development predicament is expounded, the focus is on how to deal with the impact of new media in various attempts to sort out and sum up, and through the survey on microblog and micro channel public number and other new media fusion development are summarized, induction and generalization of the traditional paper media micro channel, micro Bo operation mode, the development process in the proposed comments and suggestions, for municipal traditional paper media transformation to provide scientific data for reference. New technology, the birth and development of new media are not necessarily to replace the traditional things, its new technology brings new experience can be used for the traditional media. Integrating the resources of the news media to promote the integration of traditional media and new media development is an important task for the traditional media. Cattle city evening news to be done in the future is to pay attention to the needs of the audience, the use of data monitoring, accurate positioning and analysis of users, so as to accurately push information to win the market.