Environment Of Information Government Strategy To Administrate Network Public Opinion

At present, our country is in the period of social transition, the social benefit structurebecomes divided and out-of-balance excessively, resulting the social crisis events a trend ofincrease year by year. Every kind of crisis event influences more and more via the spread ofnetwork public media, which requires the government to deal with the crisis with increasinglyhigh requirements. So, how to collect and analyze network public opinion timely,comprehensively and accurately to deal with the public opinion crisis effectively has becomea government problems which are solved desiderately.With the rapid development of Internet technology, more and more people begin toknow the development and change of our society、focus on the international and the domesticimportant events and express their own interests demand through the network. Meanwhile,various contradictions in Chinese society which occurs in the high-speed transformationdevelopment will bring a growing influence on people’s everyday life by the spread ofnetwork public opinion. Network is a double-edged sword as follow: On one hand, itaccelerated the rapid dissemination of the information, the general public can not onlypaticipate in the discussion of social hot events in real time, but also can guide and influencethe course and direction of development. On the other hand, the network has also broughtsome negative effects. As the free and open source in the network communication platform,the information bypasses the traditional public management’ supervision and review easily,resulting in the false information, hate speech and irresponsible remarks spreading throughthe network quickly. Just because of these characteristics of network, the network publicopinion influences the government policies formulation and implementation and affects thegovernment’s image among the masses to a large extent. Therefore, if thegovernment can not manage and guide the network public opinion effectively, the socialstability and national security will be influenced and endangered immeasurably byadverse network information. On the Third Plenary Session of the eighth, the GeneralSecretary Xi Jinping stressed that the network and information security involve national security and social stability which is the new and integrated challenges we face. Facing therapid development of Internet technology and application, there are obvious shortcomings inthe existing management system mainly about bull management, overlapping functions,different responsibilities and slow efficiency. Meanwhile, with the growing Internet mediaproperties, the online media management and industrial management is far behind thedevelopment of the situation changes. Especially in the face of fast-growing ofmicro-blogging, micro-letters and other social network and instant messaging tool userswhich spread fast, influence highly, cover widely, strong social mobilization capacity. How tostrengthen the network legal construction and public opinion guiding to ensure networkinformation communication order, national security and social stability has become a realoutstanding issue before us. Thus, how to use scientific methods to research public networkopinions and grasp the law of the Internet public opinion development and the resulting socialimpact has become an important task now.This paper is divided into the introduction and the main body which consists four parts:The introduction discusses the background and the significance of the article, what’smore, it introduces the current research situation of the network public opinion and theresearch methods and innovations of this article.The first part introduces the concept the elements and the related theoreticalexplanations of network public opinion, establishing the theoretical foundation for the laterdiscussion.The second part discusses the status quo and problems of government management ofthe network public opinion. This article describes our status quo of government managementof the network public opinion from two aspects which are about people’s participation andgovernment management. Meanwhile, it points out the problems of government managementof the network public opinion according to the status quo, which specifically consist of thelack of the interrelated law and mechanism、the transformation difficulties of the governmentpower idea and the thought、the impertinency of the government organization systems andpeople allocation、the lack of the permanently mechanism which between the government andthe people’s communication、too much restriction among the prevention mechanism of the government network public opinion and so on.The third part discusses the causes of the problems of government management of thenetwork public opinion, which specifically include from the point of view of network publicopinion characteristics, the government is facing the restrict of the objective factors; from thepoint of view of the leaders, they are lack of the capacity to deal with network public opinioncrisis; from the point of view of system and mechanism, the replying system is not sound;from the point of view of social development, the government has not establish an effectiveconflict mediation mechanism.The fourth part discusses the government management strategies of the network publicopinion. Firstly, this article evaluates the Internet public opinion governance model for ourreference from Korea, Singapore, the United Kingdom and several other countries, and thendiscusses the government management countermeasures of the network public opinion,specifically including: administering thoroughly to achieve the government managementlegalization of network public opinion; establishing the regulations and systems to achievethe government management normalization of network public opinion; strengtheningguidance to achieve the government management scientific development of network publicopinion; optimizing environment to seize the social base of the government management ofnetwork public opinion.