Public Opinion On The Influence Of Government Officials In China And The Countermeasures

Along with the development of the Internet, networks and people’s lives are getting closer, public events with the frequent, and media with the proliferation of the Internet, public opinion has been enlarged, for government officials and strengthen network management brings new opportunities and challenges. In recent years, as government officials of incompetence, Internet public opinion caused a negative impact on the online order, the normal activities of Internet users and the real impact and management of social order. Government officials on how to effectively deal with public crises, has become a network of local governments at all levels need to solve problems of our age.In the first part of the introduction, mainly focused on the study of Internet literature, and laid the foundations for the further expansion of content. Part II describes the current new situation of Internet development and the continued expansion of the public official’s ability to form a huge challenge to the Government. Third part, combines Government officials should network public opinion of classic case for analysis, found China Government officials in should network public opinion process in the still exists media literacy not high, and governance concept old, and unscientific media coping, and network public opinion warning mechanism started slow, problem, and exists these problem of causes main including government officials on network public opinion of awareness exists must of limited, and related network public opinion warning mechanism lacks, and network public opinion legal system needs to be perfect. Part four, analyzing the relationship between public opinion and Government officials. Internet has both positive and negative aspects of the impact of government officials, government officials and public opinion plays a guiding and monitoring role. The last part proposed countermeasures of Internet public opinion for China’s Government officials, mainly from the network environment of rule of law, improving literacy, strengthening government officials to upgrade the guidance of public opinion, officials dealing with the media, as well as the ability to resolve the crisis of public opinion in these areas as a starting point. The last part is the conclusion of this paper, based on the deficiencies of the present study, pointing out that research direction in the future, the Chinese Government has begun to attach great importance to public opinion, should learn from foreign experience, and continue to improve government capacity to respond to public opinion to provide innovative theoretical and technical support.