Government Guidance Of The Network Of Public Opinion Research

With the Internet becoming the "fourth media" and the new media front, the network of public opinion quickly became an important type of public opinion and social forces in social development and influence the process of growing. Under the new situation, the network of public opinion to guide has become a great concern in recent years, the focus of our government.Internet public opinion is the government access to information, understanding public opinion, public opinions of the effective channel for the network's interactive and participatory media is also to provide the public an unprecedented freedom to discuss public affairs, to participate in political activities in space, highlighting a wide range of public opinion, naturally influence the government decision-making. For all levels of government, be able to scientifically and rationally the influence of public opinion in the face of the network is its ability to govern is an important embodiment.Due to network formation and the spread of interactive, real-time nature of hidden characteristics, network formation and development of public opinion seems complicated. On the one hand, the network communication in the network so that the public unprecedented access to a broad public opinion space and more freedom of opinion and promoting the process of democratization of society; the other hand, it also brings an emotional type of public opinion, negative public opinion, easy to breed and expand, public opinion was difficult to manage and so on. Therefore, how to grasp this opportunity to maintain the correct orientation of public opinion to give full play to the network and constructive role of public opinion to restrain their destructive role in promoting the healthy development of the network of public opinion as we want to explore an important issue.The right-oriented network public opinion, needed to go through a government-led, online media and self-discipline, civic participation of all the people conscious mobilization of the road. The Government should strengthen ideological and moral guidance for users to enhance the effective management of the media to strengthen the Government's own guidance of art, three-way unity can be achieved network rationalization of public opinion, communication, play an active network of strong force of public opinion.The paper based on the current network of China's national conditions and the impact of mass media, communication theory and the policies and regulations from the combination of the level of domestic and international public opinion on the current network management status and management of network problems in the media to conduct in-depth analysis, and apply specific case studies, from the network media, the media, the government proposed three levels of solutions to this problem.