The Research Of Network Public Opinion Management From The Perspective Of Enhancing The Government Credibility

Since over30years of reform and opening-up, China has achieved a rapid economic and social development, but it is still in the economic and social transition period. According to the practical experience of the development of other countries, this period is being in a multi-phase of social contradictions. Since1990s, with the development of society and economy, the transformation started by economic system reform has radiated to the whole society. Meanwhile, the development of the social transformation has led to increase the number of conflicts. Especially in recent years, with the rapid development of Internet, Internet public opinions in China are rising, which presents an unruly place, and brings great challenges to the government’s governance. Combined with our country has inadequate protection of the vulnerable groups, which makes some rapid fermentation on the Internet into public events and greatly weakened the government’s credibility. In addition, traditional mass media focuses more on the traditional media propaganda on the public opinion guidance and makes supervision of public opinion function is severely weakened. And the Internet becomes a channel of citizen’s expression, also further promotes a surge of Internet public opinion. To some extent, due to the weakness of government and its low credibility, the Internet public opinion events occur frequently. So, under the background of the Internet age, if the local government wants to restore its credibility, it must innovate a scientific and effective way of network public opinion management.In the process of writing, the author found that study of network public opinion management and government credibility in China started late, and lack of further exploration and bold hypothesis compared with western developed countries. This may relate to China’s one-party political system for a long time, because of the highly centralized government, the political authority and status cannot be challenged. However, growth in the Internet and network public opinion increasingly turbulent, Chinese government ignored the related system construction and couldn’t keep pace with the times, lags far behind the practical needs of the people, it is inevitably weakened the government’s credibility in China. In general, this paper raises the questions, analyzes problems, and then solves the problem. This paper as a whole is divided into six parts:the first part is the introduction for the selected topic and the research status of issues at home and abroad, and the main research method. The second part is the theoretical foundation of the entire article, the author tried to understand the organization on the basis of language for interpretation of related concepts by reading a lot of related books. The author tried to explore the internal relation between the government credibility and network public opinion by analyzing Internet public affairs in the third part. In the fourth part is based on the present situation of Internet public opinion in China, the author discussed the government as the starting point of the network public opinion on governance problems and reasons. The fifth part is a reference to foreign government excellent network public opinion processing experience, in order to inspire the treatment ways of network public opinion in China. From the perspective of the government, the author put forward specific network public opinion management measures in order to enhance the government credibility in the last part.