The Film And Television Valued-added Strategy Of Publishing Companies In Our Country

Publishing enterprise value-added path of film and television is the current our country enterprise in the development of an innovation model, in the publishing business transformation development, diversified development is of great significance to explore the publishing enterprises. Macro level, the party’s17th no.6middle school to establish the cultural industry to be the pillar of the national economy development in the future, for further deepening the reform of cultural system, promote the development of socialist culture prosperity; Digital technology progress, industrial policy to promote innovation, audience demand, market competition and various interaction forces to promote all kinds of media, and win-win development; Worldwide,"the image time" has come, the visual elements in the media content expression and strong appeal to viewers. Under this background, the publishing industry as an important part of cultural industry, is in deepening the reform, speed up the development and industrial structure adjustment and upgrade of key period, play content, author, brand, such as the channel resources advantage, timely and moderately involved in film and TV class strong media diversification, broaden, extension, to improve the cultural industry chain and value chain to seek business value-added, is rapidly improve industrial output value, the better the inevitable path to fulfill social responsibility and the necessary strategic moves. Publishing companies are involved in the way of film and television field is varied. More traditional ways such as book reading publications such as the TV column, trailers and network video of the, publicity and marketing; Press select outstanding film and television work content into books editor in the form of distribution; For books, film and television rights; And so on. In recent years, with the development of the publishing enterprises, some strength strong publishing content production active participation of enterprises, investment, construction of animation, film and television channels, and even set up a specialized film and television company, or to devote too much money open theaters. This study combined with reality, publishing companies, film and television appreciation activity experience summed up by a typical case, and further to rise to the universality and conclusion, is the enrichment and development of the value chain theory, the related theoretical basis for further research.Starting from the value chain theory, this paper is divided into six parts to study China’s publishing enterprises, film and television appreciation phenomenon, main content as follows:The first part is the conclusion, puts forward prospect for publishing companies, film and television appreciation phenomenon in China.Published in the second part is the theoretical foundation, film and television appreciation, mainly explains the theory of industrial value chain theory, media integration and diversification theory, media theory. Through the theoretical analysis for the full text theoretical foundation.The third part discusses the reason of appearing phenomenon of publishing companies, film and television appreciation in our country. Respectively from the current situation of the development of China’s publishing enterprises, media integration trend, the development trend of national culture and policies to promote, publishing their own find out many ways, such as diversification development of enterprise development in film appreciation.The fifth part is the era of media, case studies and analysis of publishing co., LTD. Through the specific case analysis of publishing enterprises in film appreciation strategic advantage and development mode.The sixth part mainly introduces the analysis current our country exists in the process of publishing companies, film and television appreciation risks and problems, including publishing enterprise in the value-added risk existing in the film and television, film and television products following problems in the development process, film and television industry chain is not complete, etc.The seventh part is for publishing companies in China are put forward according to the existing problems in the process of film appreciation countermeasures, including improving the operation of the publishing enterprises, film and television professional and increase national policy support, optimize publishing company, film and television industry chain, etc.The eighth part is epilogue, puts forward prospect for publishing companies, film and television appreciation phenomenon in China.