From The Angle Of Industrial Chain,the Practice And Exploration Of Private Book Industry Entering The Field Of Film And Television

In recent years,film and television works adapted from various IP have been constantly presented in the public eye,which not only meet the spiritual needs of the audience,but also bring considerable economic benefits to the publishing industry and the film and television industry,which makes the interaction between the private publishing industry and the film and television industry more frequent.Private book industry also gradually groped out a set of new industrial chain model suitable for the development of the industry on the road of book and film integration.This paper mainly uses the case analysis method,first of all,the development of X-iron books in the traditional publishing field is simply combed,including the analysis of its company development,bestsellers,professional team,modern system,etc.On this basis,it also makes a comprehensive study of the integration and development of X-iron books and film and television industry,and believes that the practice of book and film integration can be divided into two stages:interaction and cooperation,cross-border and advanced.The author finds that in the process of development,X-iron books gradually expand horizontally from the traditional publishing industry chain,and then change to the "horizontal integration" mode,breaking through the barriers of publishing and film and television industries,and realizing the whole industry chain operation of its own IP.At the same time,the transformation process is not smooth,but accompanied by problems and risks.The author reflects and looks forward to the problems of its over diversified development,the lack of positive social and cultural guidance and the decline of the quality of works.