Study On "Appreciation" Publishing Platform

In our traditional publishing system,it has been in a strong position to press,published a book can not be determined by the author or reader,but by the Press.Excessive concentration of power leads to publishing a book author ordinary difficult problem,especially in a lot of hard to get no background budding authors favor publishers,making it difficult to publish their works.On the other hand,in this publishing system,the work from the author of view,to go through publishers,distributors two intermediate links,the last to reach readers.Since the middle of the channel is more,the authors of the income is quite limited.Thus causing the author a book is difficult,low return two phenomena.With domestic Internet economy continues to develop,the entire news publishing industry,significant changes in the environment,based on the Internet and digital technologies are emerging as the core of the new publishing business models,like crowdfinding publishing,self-publishing and other Internet publishing new ways are emerging.The emergence of these new formats to improve the domestic environment of traditional publishing opportunity,book author and difficult problem of low income is expected to be resolved.Against this background,in August 2014,a senior publisher on Chen Xu and Wang left the whole decision is based on the Internet model,converged crowdfunding publishing,self-publishing and other elements,the establishment of a service to the author,publisher and appreciation of people publishing platforn,to let publication of each work becomes easier to create new value for the author,publisher and appreciation for people,"appreciation" publishing platform came into being.As use of the Internet publishing industry model innovation "advance party of soldiers,"the platform set up more than a year has made some achievements,but also a lot of problems.In this paper,the use of literature research,data analysis and comparative study,through the "appreciation" overview of the development,content,detailed analysis of products,services,objects,summed up the problems encountered in the development of the internet and try to make platform for future development proposals in order to promote the healthy development of the fyture platform for the internet to promote domestic publishing industry in transition mode of great significance.First,the introduction part of the article research background,significance,research status,research contents,research methods and innovations in-depth elaboration.Secondly,and "appreciation" publishing platform concepts elaborated and presented research theoretical basis of this paper.Through crowdfunding publishing,self-publishing,Internet publishing introduce social publishing three kinds of modes of"appreciation" platform mode of operation more profound understanding.Then use CP2C network marketing theory and user experience platform for the devebpment of the theory to analyze and elaborate theoretical analysis of the basis and reason.Third,from the perspective of two devetopment environments and development path of development before "appreciation" publishing platforn discussed environnental aspects of devetopment,from the support of national policies and regulations,economic and social Writing fans of pop,technological progress and social way of changing the angle of five analyzed.Development Track chronological list of the internet since its inception and growing major devetopment nodes.Fourth,from the platform of the project content,developing products and services target three areas of "appreciation" publishing platform were analyzed.Project Description means crowdfunding project on-line platform,I learned from the project categories,sponsor,set the target amount and rate of the four dimensions of project support,data analysis and evaluation of the method described operations platform;development of products means "appreciation" is author focuses on the development of convenient writing "spacing" APP,through the analysis of product features highlights the product's function and purpose;places serve authors,publishers and appreciation,for exarpple,summarizing the contents of the platform and innovative service models and operational processes.Fifth,the current problems encountered in the development platform for analysis,pointed out that the platform in platform construction,services,construction,profit model and copyright ownership issues in four areas,the use of comparative research,case studies and other research methods,to find their own development.Sixth,for the problem above four aspects of the future development proposals platform for planning,construction platform stated perfect platform functionality to enhance the user experience,create a standard document format example,the establishment of publishing mentoring mechanism,personalized projects focus on training,plus measures the size of the congregation theme support efforts;service building,pointed out that lifting platform influence,build publishing brand,a reasonable guide authors and readers authoring mode balance,integrate resources,expand cooperation and building measures intemet ecosystem layout;profit patterns,pointed platform multivariate need to open up revenue streams,increase the author's efforts todevelop and enhance the IP appreciates the proportion of people gains realized project revenue sharing initiatives;copyright ownership last regard,noted the efforts and national platform itself part of the need for this to make.Recommends that the above four aspects of major importance for the future better devetopment platform forward.