Exploring The Development Path Of Film And Television Products Based On The Advantages Of Content Resources In Publishing Enterprises

Under the influence of the industrial development trend of the media integration,the development of the film and television product of the publication has become an innovative model for the publishing enterprises in China to explore the development process.Excellent content resources is the basis for the survival of publishing enterprises,based on the advantages of content resources to achieve the publication of film and television product development,which in the media environment to become more and more publishing enterprises in the development of new directions.Publishing enterprises published content resources to go through the strict supervision of the three trial system,so the quality can be guaranteed,which is published in the quality of enterprise content quality advantages;another publishing company has a lot of content resources,in addition to the annual publication of a large number of new books,There are a lot of editing superb,well-quality public version of the book,which is published in the number of corporate content resources advantages.If the publishing enterprise can give full play to the advantages of the content resources,after the access to the content of the film and television adaptation rights,these content resources can be a series of combination of the development,the development of film and television products,to achieve copyright cross-Cross-industry value-added,to achieve the publishing enterprise social and economic benefits of the double harvest.The development of film and television products in publishing enterprises can proceed from a number of publishing areas,such as humanities and socialities publications,science books,educational publications,academic publications,stories within the publishing enterprise,etc.;the development of content resources as a form of film and television works But also should be eclectic,in addition to the most common content resources for the development of films and TV series,cartoons,micro-class,documentary,electronic journals and other forms are worth publishing enterprises to boldly try the type of film and television product development.Publishing enterprises in the development of film and television products in the process,should adhere to the "I",in the protection of the main business development under the premise of depth,breadth of the development of the main industry publications.First of all to firmly in the hands of copyright,to consolidate their dominant position,to avoid the development of film and television products in the whole process into a passive;followed by the brand to establish the development of film and television products when their work to have a clear Audience positioning,it is best to develop a series of film and television works,in the new areas to build their own brand,to form their own style;In addition,to break through their existing video product development type,broaden horizons,rich publications development theme Finally,the publishing business in the development of film and television works at the same time,to contact their own main business,adhere to the fine road,the main industry and sideline mutual support,taking into account social benefits and the economy benefit.This study is divided into six parts,all aspects of the publishing enterprise film and television product development research status,development strategy,problems encountered and solutions,the main contents are as follows:The first part is the introduction,introduces the background and significance of the thesis,and defines the three concepts of IP,media integration and full copyright operation,as well as the research methods and innovations of this paper.The second part introduces the development of publishing enterprises based on the advantages of content resources to develop the development of film and television products,the development of domestic and foreign enterprises to develop the current situation of the development of film and television products,as well as publishing enterprises to develop film and television works of the times background,such as media convergence trend,Industry and the film industry between the increasingly close interaction and so on.In addition,the issue of the development of film and television works in the publishing industry,such as copyright disputes,over-entertainment and the development of a single type of film and television products and other issues.The third part focuses on the publishing enterprises to develop film and television products have unique advantages,publishing companies have a large number of high-quality publications,which is the film and television works "raw materials."The fourth part discusses the publishing company to develop three principles of film and television products.The first publishing enterprises in the development of film and television works at the same time,to establish a brand,to strengthen the sense of full copyright operation.In the end,the company has a long history of film and television production.The fifth part elaborates the specific path of the development of the film and television works by the publishing enterprise,and puts forward the path of the development of the film and television products such as the content of the story class,the contents of the humanities and social contents,the contents of the science and science,and the educational materials and academic achievements.The sixth part introduces the copyright disputes encountered in the development of film and television products in publishing enterprises,the long investment risk period of film and television industry,and puts forward all the copyright operation to improve the awareness of film and television product development risk,and draws lessons from foreign experience to optimize Industrial chain and other solutions.The seventh part is the conclusion,the development of China's publishing enterprises to develop the prospects for film and television works,and alert the publishing enterprises in the development of film and television works at the same time to adhere to cultural purposes,to provide meaningful spiritual food.