Research Of Film And Television Increasement Mode Of Publishing Enterprises Under Background Of Industrial Convergence

In the network technology and digital technology, telecommunications, network, radio andtelevision, publishing and other media industry, there is an obvious phenomenon of industrial convergencebetween e-books, network, mobile phone reading the publication of the novel in the form was born insuccession, a blurring of the boundaries between all of the information industry, shrinkage, and even tend todisappear. Telecommunications, Internet, radio, film and television all want to take content resources bydigital technology and Internet technology, such as the telecommunications industry advantage through itsown channels set up mobile platform, the IT industry through its own technical advantages to establish anetwork platform, e-reader manufacturers also set up their own reading platform through the terminaladvantage, in the industrial chain upstream of the content provider-the development of the publishingenterprises subject to the backward of traditional media and distribution channels, face a huge challenge, soenterprises need to transition, to find new sources of growth.At the same time, in the golden age of radio, film and television industry. Published in July2013bythe China radio, film and television development report (2013) showed that in2012, the national radio, filmand television revenue income (including financial aid)347.693billion yuan, up20.11%from a year earlier,the growth rate of more than2.39%in2011, among them, the radio and TV revenue income (includingfinancial aid) for the first time,300billion yuan,326.879billion yuan, a year-on-year growth of20.29%national film total box office of17.073billion yuan, up30.18%from a year earlier.(1) the publishingindustry with the film and television industry as a medium of information communication, this is thenatural link, in1905China’s first film DingJunShan is adapted from the classic literary classics of TheThree Kingdoms, since then, it opens the marriage of literature and film and television. Let’s take someinstances prove that, only a year, in2013, an adaptation of a book, film and television works includeBeijing in Seattle, we will eventually lost youth, small time, the great gatsby, a city, du la la2,thewoman bread tree,love their own destiny, desert a communal, the flower is not flower fog the fog, etc. Bythe film and television works after adaptation, publishers, authors, film and television producers willbenefit, for the publishers, in addition to the high profit of copyright can be won, also related film and television same time book, in the late industries (drama, animation, music, DVDS, etc.), the developmentof a glorious all glory, broken.In policy support, technology promotion, market power, audience drive under the influence of factorssuch as publishing companies for film and TV appreciation is necessary. This article will in this bigbackground, the industry amalgamation for publishing enterprises how to make the film and televisionappreciation, from the perspective of economics analysis, such as penetration type cooperation, intersection,industrial restructuring, although that is a very mature theory in economics, but the theory into the practiceof film and television appreciation or publishing industry is very rare. Then the problems encountered inthe process of film and television appreciation of anatomy, such as complex copycat publishing, copyrightdisputes, such as industrial chain single problem, finally put forward his own Suggestions, such as thepursuit of innovation, brand, perfect the policy, extends the industrial chain, etc.