The Study Of News "Labeling" Phenomenon

The so-called news " labeling ", mainly refers to newsmakers and reporters by the fact that the coreelements of news refine generalization applied buzzword, network hot words, to " label " form to revealqualities to make news "keyword "way to render phenomenon. News reports in common label are: to aspecific geographic labeling, labeling to specific groups, such as labeling to hot events. These labels aregradually increased over time, and presents a certain complexity trend. First, in terms of content, forvarious reasons, some groups label by " stigma " to " praise " of the direction of change; Secondly, in thefunction, the label of " the way of understanding the world as a people," the expressive function,gradually into " the way quickly spread through the label " information dissemination functions; onceagain, in the direction of the label in the hands of the ruling class of the initial right to speak, to thedevelopment discourse is gradually released to the powerless, presents "reverse labeling " characteristics.Appears news " label " of the phenomenon, due to various reasons. From an objective terms, mainlyin the transition of China, there are many unresolved practical problems. These issues detonated acontradiction between the various sectors, thus breeding the news " label " of the environment. From asubjective aspect, mainly caused by the news media increasingly flamboyant style of work. From aphilosophical level is concerned, the media often from a narrow personal empiricism departure, theprevious impression and feel as primary, while ignoring the reality of the situation, giving audiences donot conform with reality," mimicry reality"," tag "is also the reality of the media continue to describe theprocess of forming it. From a cognitive perspective, the study is to simplify all common. After carefulanalysis of the media is not just simply the particularity of the individual factors categorized as existinggeneral conclusion, which mistakenly put a characteristic attributable to each individual or each thing,regardless of the groups and events The actual differences. News " tag " phenomenon, and our currentnews system also can not get away. Dual attributes of journalism, making it not only the most likelysubject to political, and economic benefits are also susceptible to the audience at the commercializationprocess.Appears news " label " of the phenomenon, to some extent, can be reproduced in the media played during the event itself, the event amplification and rendering, and promote the role of event propagation.However, excessive use of news labels, but also produce many negative effects. Media coverage of theobject " tagged " reported lead report object is " demonized"; media "demonized " reported one group tomislead the audience awareness; media area "demonized " report, the impact of geographic image leadingto regional discrimination; news reports "demonized " social problems, leading to problems magnify; partof the label-oriented one-sided, so that news has become entertainment and consumer-oriented product,easily mislead the audience.The negative impact of news " labeling " has brought far beyond its positive significance, not onlydamaged the image of China ’s media industry, but also misled the audience, so difficult to solve socialproblems. As a social instrument of media should take up their social responsibility. First, journalistsshould establish a high degree of humanistic philosophy, maximizing reflect the aspirations of the people,and earnestly safeguard the interests of the people, which is the starting point and end point of newsreports; Second, journalists should change their style of work, the actual depth, life, grab real life mostvivid news the fact that this is a direct way to solve the news " label " of the problem; third, journalistsshould humbly learn from the masses, times, people listen to the demands, with a simple change inlanguage development record of the times, which is to alleviate news " label " of strong measures; fourth,in a timely manner to carry out the audience ’s literacy education, foster public rational thinking, caneffectively avoid the news " label " of adversely affected; Finally, on the basis of self-regulation over themedia, the establishment of supervision and evaluation mechanisms to carry news monitoring from publiclevel, the legal level and within the media, so as to form a multi-level, comprehensive oversight of thepattern, to create a favorable environment for news dissemination.