Media's Social Responsibility And Negative Effect In Public Crisis

The Sars crisis in the year 2003 lets the human have a lingering fear until now. As a social public crisis, Sars has brought a large disaster to the society, but at the same time it has also brought the reconsidering opportunity to the society. Today crisis happends more and more frequently in the world, so that how to deal with crisis is becoming the question that the entire society has to face directly.In the social public crisis there is a extremely special role, that is media. The social public crisis may attract the media's attention because of its importance, abnormality, the theatrical nature and approaching nature and so on. At the same time in the cisis the media can also become a most effective solution tool. The crisis and the media have a very complex relation.In the crisis incubation period media should display society postpones, in the crisis explosion and the vine period media should display its public opinion to release the function, at the crisis decline time media should play its social introspection role.Those are not only the entire society's expectation to the media, but also the media's social responsibility. However in the reality, the media plays not merely the positive role in the crisis. The media is a double-edged sword, it acts as the crisis most effective tool, at the same time, possibly it may become the crisis event's firing and the supporter of combustion.Media can make crisis in the reality indirectly because it accumulates the terror and the violence over a long period of time .What's more,the media's major negative function is that it may make the crisis in the people's...