The "assignment" Of Rights And The Shirk Of Responsibility

The continuous maturity of algorithm technology has brought great influence to the news communication industry.The powerful content production capacity and accurate distribution mechanism have led to the driven changes in the news industry,and the value orientation and ethical review of the traditional news industry have also changed.On the one hand,the working mode of journalists has changed,and the content production mode has changed to the direction of deep content output;On the other hand,due to the high degree of commercialization of algorithmic news platform,some journalists are acculturated by algorithmic technology,platform and other factors,and their sense of social responsibility is gradually lacking,their pursuit of journalism is reduced,and they will put more energy into the flow heat and commercial interests.At the same time,due to the separation of production and distribution of information dissemination,the expansion of content production market leads to the decentralization of news production rights,and more non professional content producers rush into the content creation market,which adds the hidden danger of News Ethics Anomie to the news production field.On the other hand,the low threshold of using the algorithmic news platform and the higher audience participation,the relationship between the news communication platform and the audience has changed.The two-way transmission between the two-way communication is over network communication,and the mode of information consumption becomes more and more complex.Due to the powerful data collection and integration capability of the algorithm,the major Internet companies take this initiative to launch the algorithm platform application with "personalized" and "exclusive" as the selling point to attract the audience and obtain a large user group.However,before using,the platform should collect user personal information and ask users to agree to privacy terms,otherwise,it can not experience the platform function normally or completely.However,the complex rules and rules of terms and the lack of understanding of the legal and technical principles of users lead to the dilemma of "informed consent" and the right to know cannot be guaranteed,In addition,the algorithm for the excessive collection of user privacy information leads to the user's privacy without feeling "transfer";In the process of user use,personalized recommendation may narrow the user's access to information,resulting in the phenomenon of "information cocoon room";In the process of writing algorithm technology,because of the social prejudice,the technical personnel integrate the bias into the algorithm,which leads to the impact of users in the process of receiving information,and buried hidden dangers for the phenomenon of "group polarization",which may cause more serious ethical Anomies of news.At the same time,algorithmic news platform takes commercial interests as the goal,does not pursue the news value,undertakes the social responsibility of the news industry,and uses "technology neutrality" as an excuse to avoid responsibility,resulting in serious lack of responsibility.This leads to the increasingly serious trend of "headline party" in algorithmic news platform,the serious tendency of entertainment news generalization,and the decline of social responsibility consciousness of journalists.On the other hand,the post control power caused by algorithmic technology,the traditional process of news control,which is dominated by people,is transformed into the post adjustment of information after receiving the push feedback of algorithmic news.When the algorithmic ethics is abnormal,the accountability subject and the difficulty of accountability are further increased.In addition to the problems of users and platforms,the anomie of algorithmic news ethics is also related to the defects of algorithmic technology.Due to the algorithm black box and algorithm bias,the pursuit of journalism is difficult to achieve;As a cold technology,algorithm leads to the lack of humanistic care in the content of the report.Therefore,to avoid the ethical anomie of algorithmic journalism,we should start from the aspects of platform responsibility,user rights,technology improvement and government guidance.We need to improve the transparency of algorithmic journalism from multiple perspectives,and use the mainstream value to drive algorithmic technology for the better.