Study On The Lack Of Responsibility And Countermeasure Of Social Media In China

Since the reform and opening, in the political, economic and cultural construction in China have made remarkable achievements, the comprehensive national strength gradually improve, people's living standards greatly improved. In this context, journalism get hitherto unknown development, gradually improve the national and international influence.In recent years, China's media reform implementation of depth, media marketization degree is higher and higher, this is undoubtedly a good medicine to encourage media innovation and development. But and the same time, due to the evaluation methods are too single, the management is lagging behind, the management level is low and other reasons, some news media appeared many problems under the impact of the market tide. Combined with pouring into western ideas, products bring us abundant spiritual civilization at the same time, but also brought huge impact to the public in terms of ideology, people's values have to diversify. Conflict between economic interests and social responsibility, some media people to choose services for money rather than social responsibility. Some of the news media to win high ratings, circulation, blindly pursue the maximization of their own economic interests, the vulgar advertisement emerge in endlessly, "paid" news, moreover for capturing the public eye at making false news. The chaos causing people thinking about media lack of social responsibility.To enhance the consciousness of the professional media's social responsibility in our country, the first thing to establish and perfect the laws and regulations, establish the moral standard, legal and moral constraints, control the behavior of the media. Secondly, we must strengthen the supervision of the media and society urged the media to fulfill social responsibility. Third, media self-censorship is particularly important, only their own moral sense of responsibility, to shoulder social responsibility consciously. The mainstream media to achieve self-discipline, to social responsibility into their own inner strength, to build a lofty ethics, can ensure that the spread of the meaning. The news media news release before must cengcengbaguan, strict censorship, only will be true and accurate information to the public, to win the trust and support of the public. In the concrete work of journalists, to keep in mind that the advanced culture, mainstream values passed to the audience.