On Newspapers And Media Responsibility In The Absence Of "soft News"

The so-called " soft news" is refers to these news that can touch the humanity thickly, wroten with ease and lively style , easy to cause the stimulation and interests, can produce the immediate reward effect. The comprehensive survey our country publication soft news report developmentpath, its present situation it may be said happy sorrow mixes half , the publication soft news dissemination in constructed in the harmonious society to play the vital role, but simultaneously in report content and report main key varying degree appearance each kind of not goodtendency, this to our country socialism politics civilization, the spiritual civilization and the material civilzation Civilization construction has had the certain negative influence. The publication soft news spreading processfully mainfests "the double-edged sword" characteristic, therefore, we must clearly know the publication soft news report development the insufficiency, and through way and so on guidance, surveillance, causes its health development.This article elaboration take publication as well as gateway website publication soft news as main research object, in the content aspect , it divides into three parts the aricle mainly devides into three parts. The first part mainly elaborated the concept and limits of publication soft news and the publication soft news into promote the media responsibility which "three civilizations" in the construction had to fulfill. Namely forms in the promotion socialism politics civilization construction "take the people as this" idea;Strengthens the public opinion surveillance, the promotion government by law construction;Melts the society to be contradictory, constructs the harmonious society and so on.Sets up the typical character in the promotion socialist spiritual civilization construction, propa gates the outstanding moral prevailing custom;The dissemination scientific knowledge, makes the good cultural atmosphere;Elimination spiritual garbage, dissemination socialism values and so on. Coordinates the social reciprocity in the promotion socialism material civilization construction, the foundation physical production activity harmonious environment;Definitely material practice achievement, promotion physical production activity innovation development and so on.The second part mainly discuss the performance and the harm for the lack of media responsibility of the publication soft news, I summarized "seven performance" ,namely that, the news report is not in accordance with the facts, the lack of "the humanities concern" , reported the vulgar content, the publication soft news with the improper words, propa ganda excessively to the same news, improper take the source material of the news, lack the depth analysis to the source material of the news and so on. Analyzed the main harms to the audiences, the news media and the society when the publication publication soft news is deficient in responsibility and so on.The third part, I mainly elaborated the origin and the counter measure of the publication soft news lacking of media responsibility. Separately elaborated in the origin aspect from the inside influence and the outside influence has caused in the publication soft news the lack of media responsibility reason, And aimed at solving these questions from three keys : promoting the publication soft journalist's specialized accomplishment, the strengthened society tosupervise with joint forces, the strengthened media own surveillancesystem to the situation.