The Research Of AIDS Reported Our Newspaper Vision Of Science Communication

The AIDS epidemic has become one of the world’s most serious public healthsecurity threats and it is a major challenge facing the world. As an important carrier ofinformation transmission, The mass media is the main source of people get AIDSinformation.To inspect the mass media AIDS reports in the perspective of the sciencecommunication,to clarify the AIDS issue media science communication, renderingand construction situation. By content and text analysis on the AIDS reports of “ThePeople’s Daily”“The Science And Technology News”“The River Newspaper” within14year (2000-2013),to discuss the problem of the science communication mediaAIDS reporters in the news paper,and then to suggest to improve media sciencecommunicationAIDS.Press coverage of AIDS science agenda has the characteristics of “theindependence”, the subject of AIDS scientific issues reported fewer quantity, highconcentration time, three newspapers focus of concern is a fundamental scientificresearch AIDS, reported more present in the form of a message, and scientists as themain source, not limited to domestic, a focus is spreading more abroad.In addition tothe technology report, part of the art theme of reported HIV/AIDS, also with somescientific knowledge of AIDS information, the function of the sciencecommunication.In general, newspapers reported on AIDS transmission science tendsto optimistic tone signal; Consciously through the guidance of science communication,public opinion; Many reports from the front shows the image of “popular science” ofAIDS; Pay attention to scientific knowledge sources of authority.There are some drawbacks in Media in the issue of AIDS sciencecommunication,like:science strength small,single form, serious “relevant”phenomenon and Coverage is not scientific problems; Daily inadequate information,lack of scientific knowledge depth; In AIDS emergency response may not be; Thelack of humanistic care, the obscure text language, the construction of the "AIDS"media image is not scientific, implicit discrimination and media violence.The media should intensify AIDS science and establish normalized scientificmechanism.In AIDS report ready to scientific knowledge of AIDS “gatekeeper” ofinformation, to ensure the scientific nature of the report.Give full play to sciencecommunication function of public opinion, to create a good public opinionenvironment for AIDS prevention and control.Related to AIDS sciencecommunication in emergency response in place, to avoid incidents may bring negative effect. Attaches great importance to the reports of the humanities concern, in the textlanguage to deal with the relationship between science and popularity, correctingdeviation on AIDS media image construction, eliminate prejudice and discrimination,the creation loose harmonious control environment.