Golden Rice Research On Science Communication Media Coverage Of The Event

Golden rice event as one of the top ten science news and events for2012top ten scienceyear2012, is a typical science communication events, golden rice events from August31,2012Sina Weibo user "fog Mitsue stopped" since disclosure, new media and traditionalmedia have follow-up report, the storm led to a debate, and to the December6,2012after theChinese Center for Disease control released the findings sparked a new round of media storm.December27,2012was selected China’s top ten science news in2013,17April2012and waselected ten science events, Golden Rice event is a typical hot events, the media’s "Beloved."Meanwhile, gold rice event as a lack of research ethics, science communication eventscontrary to the typical scientific integrity is a great opportunity for the public dissemination ofscientific and humanistic spirit.This paper selected print media,"People’s Daily","Nanfang Dushi Bao", and networkmedia scientific squirrel as samples, content analysis based on the perspective of sciencecommunication media for three Golden Rice event media coverage found the media coverageproblems are marginalization of science communication, media coverage can not grasp theessence of the golden rice event, a single source of the problem, and the cause of theseproblems were analyzed in order to improve the scientific quality of media coverage.