Esearch On Denis’s Department Store Customer Management System In Zhenazhou

Global economic recession in nearly12years, foreign retail giant lives in the domestic market, domestic retail industry has been a big impact. As a highly competitive retail industry, the intense market competition makes all of the retail industry are exploring more valuable marketing model and methods, only by price competition and scale to gain market share is no longer the ideal competition strategy, the development of the retail industry topics from scale and price to focus on customer needs and to provide customers with more personalized service,"customer value proposition and service strategy" as the core part of the retail strategy.Zhengzhou Dennis department store co., LTD.(hereinafter referred to as:Dennis department store) is an enterprise which are characterized by diversified business group. In the face of the fierce competition in the domestic and foreign retail enterprises, Zhengzhou Dennis department how to seek the breakthrough point, to maintain and occupy more market share, has become the top priority. Customer information as an important resource of enterprise, has an important value for the enterprise, but how to manage and maintain good customer information is the most current enterprise are not a good solution. Zhengzhou Dennis department to keep a record of the customer’s information is simply so neglected many important customers, more rarely executes balance management to them. So how to record customer information, make good use of this information, has become the face to solve an important problem.From customer management system as the breakthrough point, this paper combined with the status quo of Zhengzhou Dennis department store, Dennis department were analyzed the existing problems, how to establish and improve their own customer management system put forward its own views and specific implementation plan. Through the study of this article on the one hand, perfecting the relevant theories of marketing management; On the other hand also for Zhengzhou Dennis department improve customer satisfaction, and the differentiation of the management, finally to explore the new profit growth point puts forward the specific solution.