Research On The Development Strategy Of Hunan Cable Network Zhuzhou Co. Ltd.

Hunan cable network limited company in Zhuzhou since the establishment of the company, is mainly responsible for the organization of the city’s digital television project financing and the overall conversion, and the city’s cable television network operation and management and new business of research, development and marketing work. The company after several years of development the company monopoly, the size of the user, the asset of the enterprise gets rapid development. But in recent years, along with the national information service market barriers eliminated, telecommunications, mobile communications operators competitive opponent successively added to the cable television industry, companies are facing severe challenges and threats, the traditional management method has not been able to adapt to the new situation, must have the strategic management thought to look far ahead from a high plane the sustained and healthy development of Surety Company.In this paper, based on the strategy management theory as the basis, using the PEST analysis method of Hunan cable network limited company in Zhuzhou digital TV exterior and macroscopical environment are described, using Potter’s five force analysis model of the cable TV industry competition environment undertook an analysis, pointed out in the " triple play " in the context of Hunan cable network limited company in Zhuzhoucable digital TV development facing the opportunities and threats, and through the internal environment analysis to find out their own advantages and disadvantages, the final SWOT strategic analysis, the paper suggests Hunan cable network in Zhuzhou, the company’s future development strategy, and puts forward some concrete measures for development.