Research On Development Strategy Of Hunan TV & Broadcast Intermediary Company

Since 2010,China has entered the pilot stage of triple play,and since 2013,the triple play has been officially promoted throughout the country.Under the background of triple play,the traditional cable television(CATV)operators,such as Hunan TV & Broadcast Intermediary Company(HTBC),have been greatly impacted by the operators of telecom operators and Internet video websites,and the cable TV users have started to lose.By using the theory of enterprise development strat egy and the theory of core competitiveness,this paper studies the strategy of enterprise development combined with the actual situation of cable network business of HTBC.It provides a valuable reference for the development strategy of HTBC.This article is mainly composed of four chapters.The first chapter makes a brief introduction to the research background and significance,summarizes the theory of enterprise development strategy and the theory of core competitiveness,and summarizes the theoretical research progress in the field of triple play.The second chapter reviews the overall business situation and the development history of HTBC and its cable network business.Then,through the study of the internal and external environment of HTBC and the situation of the competitors,the SWOT analysis of the cable network business is made.On the basis of SWOT analysis,the third chapter gives suggestions on the development strategy of its cable network business.The fourth chapter is mainly about the implementation steps and safeguard measures of HTBC's cable network business development strategy.The development strategy of HTBC's cable network business is made clear,that is to be the largest comprehensive information service provider in CATV industry.In o rder to achieve the goal,HTBC's stratagem set is a two wheel drive strategy.On the one hand,we should continue to expand the scale of users,on the other hand,we should continue to expand our business,so that each user can use more and more company bu sinesses.The company attaches great importance to the differentiation strategy,the company has quickly carried out NGB network construction and rich work of content copyright library.Through the promotion of the differentiated HDTV business,HTBC will make big progress in the broadband service and the DVB+OTT business,and achieve competitive advantages with the telecom operators.This paper studies the development strategy of HTBC,and puts forward the strategic plan of the company layer,the business l ayer and the functional layer,and makes clear the implementation steps and safeguard measures.It is hoped that this study will not only have reference value for the development of HTBC,but also provide some reference for the other CATV operators in China.