Thinking About The Establishment And Development Of Cable Digital Television Network

After the revolutionary change from white-and-black television to colour television, television technology has been developing from analog signals to digital signals, which is called the second revolution. Just like digital mobile phone substitute analog mobile phone, it is inevitable that digital television substitute analog television.In 2003, unitary transition of operation style was advocated by Chinese government to establish and popularize cable digital television (CDT) network. To some extent, CDT service still belongs to monopoly market in China, although some service of CDT has been entered competitive field. There is a lack of impetus to change traditional operation idea and habit in this incomplete competition market. Meanwhile, some problems need to be faced or solved urgently during the development of CDT network.Based on the study of some related literatures and theoretical fruit in this field, this paper systematically summarizes the development experience of Chinese CDT. By using some positivism data, this paper synthetically reviews the developing and popularizing situation of Chinese CDT on aspects of developing scope, network integration, consumer consumption and developing situation of subscription television. Furthermore, this paper discusses difficulties faced by Chinese cable TV from media content management, industry operation, scope construction and profitable industry chain construction.Based on the analysis and discussion above, this paper provides efficient solving scheme of well-ordered operation and developing for Chinese Cable TV aiming at the problems existing in policy environment, industry management and gaining method. Based on the analysis of profit, development trend and current situation of Dalian CDT, this paper tries to provide valuable promotion method for Chinese cities which hasn't implemented CDT network constructing.It is a difficult way the Chinese cable TV made, especially for the cable digital TV. But it does have a wide developing prospect because of its great information, "action—reaction" function and pro—production of 1500 billion. Therefore, we should face the future with a generous attitude, what is more important, the Chinese cable digital TV net should integrate on the web, build modern operation system, choose a reasonable profiting mode, promote the whole complete ability and fasten the rate of combining these three nets into one. This is the key for the Chinese cable TV right now.