Research On The Development Strategy Of Henan Cable Television Company Under The Background Of Triple Networks Integration

After entering the twenty-first Century,the network communication technology has developed rapidly.Especially,with the rapid development of digital and information technology,the technical level of radio and television industry has made tremendous progress.With the development of technology,more and more countries put forward the concept of network convergence.China also put forward the concept of" triple networks integration " in 1997,and successively promulgated a series of policies,plans and timetables to promote"triple networks integration After the introduction of " triple networks integration ",the whole industry is generally pessimistic about broadcasting and television enterprises,for many reasons:firstly,the cable industry has developed independently in various cities and counties,and is unable to compete with telecom enterprises in terms of scale and capital,and is relatively backward in technology;Secondly,before merging,radio and television are monopolized and lack of marketing awareness;Thirdly,with the rise of the Internet and mobile terminals,the loss of cable customers(especially young customers)has intensified.Most people believe that once the bilateral access is fully liberalized,the winter of the cable industry will soon come.Henan Cable Television Network Group Co.,Ltd.is the only company responsible for television transmission,operation and management in the cable television industry in Henan Province.Faced with such a situation,how should we deal with it?This is the purpose of this study.Through on-the-spot investigation and research,investigation and visit,combined with literature and the use of SWOT,PEST and other analytical tools,this paper analyzes the situation of Henan Cable Company.This paper first expounds the purpose of this study,research significance,research methods,introduces the relevant research summary and some research and analysis tools;then it makes a detailed analysis of the internal and external environment and its own situation of Henan Cable Company;finally it finds out the advantages,disadvantages,opportunities and threats of Henan Cable Company under the current situation.and pointed out what strategic development measures Henan Cable Company should adopt.Through the research,this paper holds that the core work of Henan Cable Company at this stage is to complete the transformation from the government-affiliated institutions to the modern enterprises in the shortest time,to pay attention to technological innovation and enhance talent management ability,to promote digital transformation,to strengthen the marketing ability,to expand and strengthen its main TV business,and step-by-step to extend digital services,then,let Henan Cable Company become bigger and stronger.The ultimate goal is to make Henan Cable Company into a comprehensive enterprise with powerful technology,stable users,good service and high quality content.I hope this article can play a guiding role in the development of Henan Cable Company.