The Research In Peari River Media Network Limited Development Strategy

In this paper, a city cable operator main industries ~ cable television network companies urban development strategy objectives, in the Pearl River Media Network Limited (hereinafter referred to the media Pearl River) development strategy study. Application of strategic management theory and agency theory, the theoretical analysis and empirical analysis of a combination of methods, Cable network of cities and the Pearl River Company Limited media network development strategy research.Paper is divided into seven chapters : the first chapter on the city cable television network companies to develop strategic study of the state methodology and framework; The second chapter to this topic of the Institute of Strategic Management Theory and the agency theory was brief; Chapter III on the formation of the cable television network, urban cable network companies and its business, Cable market structure and characteristics and urban cable network companies as well as the existence of the necessary explanations; Fourth, V respectively of the Pearl River Media Network Limited external environment and internal conditions for a more detailed analysis; Chapter VI of the enterprises competitive advantages based on the theories given for a city cable TV network's development model, that the resource-driven strategy model and value-driven strategies and regional model-driven strategy mode; the "let television to create a better life! "Enterprises and strategic positioning" in urban society, the economy, cultural progress and prosperity of the cause of the pioneers! "The mission of enterprise development; and the establishment of the Pearl River Media Network Limited development goals. Chapter VII of the media against the Pearl River Network Limited implementation of the strategy for the development of three difficult and critical issues of the solution, including through market restructuring of the "cause" and "enterprise" from implementing agency system, media network for the Pearl River Limited "executive management" to "market operators" changing the organizational structure changes and the use of depositors leasing volume of business financing model, the introduction of strategic investors to resolve the Pearl River Media Network Limited for the implementation of the strategy of development capital investment issues.