Hunan Cable Group’s Business Development Strategy For Digital TV

In the21st century, the biggest change in chinese broadcast television, is the digital cable television. As to Hunan Cable TV network operators, this change reflected in the gradual transformation from a monopolistic and single operating profit model to a relatively complete industrial chain composed of program content providers, information service providers, content aggregators and publishers, platform operators and terminal transfer equipment providers, etc.. Each link is a huge profit point. Only by adhering to the overall operation of the industrial chain, resource sharing and mutual cooperation of the business idea, can people create trade advantage and obtain scale merit.To begin with, the external macro environment of Hunan Cable TV (Group) Co., Ltd. is analysed in the PEST Analysis way., and the influence of the external environment including politics, economy, society and technology on the generation of digital television industry is elaborated. Then digital TV industry competitive environment is analysed by using the Porter "five forces model", and the relationship of customers of Hunan cable digital TV, suppliers, substitutes and competitors is pointed out under the background of tri-networks integration. Finally, the development of Hunan Cable TV (Group) Co., Ltd. cable digital TV business is analysed in SWOT analysis way, including the internal strengths, weaknesses, external opportunities and threats, so the strategic position of cable TV network business development in Hunan Cable TV (Group) Co., Ltd. is made clear. The key factors of the current constraints of cable digital TV development in Hunan are identified, and priorities and specific measures of Hunan cable digital TV business development are analysed, from the aspects of technical solution, content development, business development, scale expansion and capital operation.The research results of this paper can be used as a source of reference to digital media operator.