Research On The Development Strategy Of Hunan Cable TV Industry Under The Background Of Tri Networks Integration

With modern advances in information technology, telecommunications, radio and television and the Internet had a clear division of these three sectors appear fusion convergence phenomenon, the so-called "triple play.""Triple play" is the inevitable result of the increasing in the development of modern information technology integration, further development of modern information industry, the inevitable result of the national economy and social informatization. Although it is still showing a lack of "autonomy","rely on the government leading fusion color strong", and "integrated operation mode and the traditional operation pattern" double-track operation "" wait for a characteristic, but the" triple play "has become the inevitable choice of China’s information industry development and the development of an irreversible trend."Triple play" is a reform, it means that the realignment and great change of the pattern of interests, industrial structure and industrial relations, is bound to have a huge and far-reaching impact to related industries,"Hunan cable TV" was undoubtedly one of them."Hunan cable TV industry" under the "triple play" how to realize the sustainable and healthy development has paid close attention to the academia.The paper takes the "triple play" background as the analysis perspective, using the comprehensive researching methods such as literature research, investigation, interview, dialectical analysis and case studies and so on, detailed analyzing existing problems and their causes of the Hunan cable TV industry under the triple play, and on this basis, put forward the corresponding countermeasures.The author believes that, under the action of such factors as the lack of a comprehensive understanding to the impact on the triple play and the advantages and disadvantages of their own, the lack of talent team construction because of under the system of the original, the old management style of "still stay on the original model" and the lack of brand competitiveness to Hunan cable TV industry,"Hunan cable TV industry development exists lots of problems, such as staff incorrect attitudes, the larger gap between the present situation in the talent and the requirements of the triple play, state, county and city of group corporation subsidiary between force and industry development, audience’s decreased identity of Hunan cable TV products, Therefore, they must begin with such aspects as changing ideas from outdated to accommodating the new situation of the triple play, strengthening qualified personnel of adapting to the triple play requirements, innovative management ideas and implement hierarchical management model, continuing to build Hunan cable TV brand and so on to solve the problem, so as to ensure "Hunan cable TV" industry in the "triple play" to achieve sustainable and healthy development.