| With the deep fusion of the old and new media, T2 O mode is more and more popular with many TV professionals.T2 O mode is “TV to Online”,in other words,TV and E-business’ s cooperation uses a TV program or a teleplay as the carrier,turning immediately fan’s attention into commercial cash.It’s an innovative business model,moving the products from the TV to online marketing.This paper is in the purpose of clearing and definiting TV mode’s existence value,and exploring a feasible development road to profit for TV media.It discusses the connotation, characteristic,origin and significance to media operation;analyses the inscape and the causes;shows results and points out the insufficient by using Data Studies and Case Analysis Method.It tells us that for the sake of T2 O mode’s better development,to TV and E-business, in addition to the rich cooperation forms, balancing the program quality and commercial interests and eliminating blind copy is also really critical. |
PDF Full Text Request