Study On The Changes And The Evolution Of China Fans Culture In Media Environment(1978-Present)

The main research of this paper is that after the reform and opening up, the culture of fans of different media environment phenomenon, and combing the fan culture development clues to track down the characteristics and rules of fans of cultural development, and the essence of fan culture. In this paper, through interviews, case analysis to interpret the intrinsic motivation, fans through various age fans phenomenon track out fan culture development.The traditional media environment for the birth of the modern consumerism culture of fans, the fans in the process of cultural transmission of weak interaction, fans alone have no sense of belonging, idol is an important representative of elite culture, in the promotion of cultural industry, culture and culture fans to the field from the sub cultural edge, but also the characteristics of the modern business consumerism increasingly stars, fans or passive consumption status. The new media environment let fans gather there fans virtual community, fans exchanges between the formation of the network interactive communication structure, high degree of homogeneity between share mutual fans and produce a sense of belonging, let the fans gathered all kinds of sounds was enlarged, the sounds of the collision occurred Carnival features to star as the object of consumption the banter and irony, the phenomenon began to appear, the rise of grassroots star broke the elite culture and popular culture barriers between the development of the network, make this trend becomes irreversible. But in the new media environment to shorten the distance between the fans and the idol of the fans, participate in the higher, so the fans love idol is more severe, the fans appeared more and more frequently.This paper believes that the change of fan culture is the ultimate consumer culture change results, in the role of the media, fans from the culture of modern consumerism in the postmodern consumerism, the process itself is the culture of fans continue to be subversive and remodeling. This study found that, the change of fan culture with distinct characteristics:fans cultural connotation richer, more diverse types, "a" has become the main pattern of fan culture; at the same time, fan culture development has its own regularity:with the development and development of powder silk culture technology, more fanatical fan culture is a process the culture of fans is rising, cycle of organized and non alternation process organization. Finally this paper argues that both fan culture changes, are ultimately the commercial culture of the enclosure movement fans economy.