Research On Fans Support Behavior Under The Background Of Fans Economy

With the continuous updating of mobile Internet technology,the temporal and spatial boundaries of cultural exchange have been eliminated,and the fan culture has gradually spread in China.The fan economy with fan assistance as the main model came into being.In the form of fan economy,all acts of supporting idols can be called support.Based on the common love for idols,fans spontaneously and closely unite to build collective memory,form group symbols and complete emotional expression through assistance.With the emergence of talent shows,the fan economy has developed rapidly,and the form and scale of assistance have been enriched and expanded.However,due to the lack of correct and timely guidance,fans' irrational support occurs from time to time.In 2021,the "milk pouring event" of "youth with you 3" attracted strong social attention.In this regard,the central network information office announced the special action of "Qinglang · rectification of chaos in the 'fan circle".How to guide fans to provide health assistance has become a social issue.On the one hand,the support behavior of fans under the economic business format continues to empower the media industry,help cultural exchanges and inject new strength into social welfare,which has high economic value,cultural value and social value.On the other hand,irrational support behaviors such as making false data,excessive comparison,"mutual tearing and abuse" and "human flesh search" not only disrupt the industry ecology,but also cause a waste of social resources.It also creates incorrect consumption views,values and outlook on life among fan groups,which is not conducive to social stability and healthy development.Therefore,it is of great significance to study the support behavior of fans under the economic business form.By exploring the healthy development path of fans' support,guide fans to provide greater strength for the good for the society and actively contribute positive value to social development.This paper focuses on the influencing factors of fans' support behavior under the form of fan economy,deeply understands the motivation of fans' support behavior,and provides theoretical support for the governance of fans' irrational support behavior.Firstly,sort out the research data on fan culture,fan economy and support behavior,conduct literature review,specifically analyze the research significance of fan economy and put forward research questions.Secondly,through tracing the source of fans' assistance and participatory observation,this paper summarizes the development status and value of current fans' support behavior.Thirdly,based on the theory of "use and satisfaction" and the theory of "hierarchy of needs",this paper makes descriptive statistics,reliability and validity analysis,correlation analysis and regression analysis on the questionnaire data with the help of SPSS to explore the influencing factors of fans' support behavior under the fans economy.Finally,based on the conclusions of the questionnaire study,further consider the problems existing in the current fans' support behavior,and seek the path for the healthy development of fans' support behavior under fans economy.The main conclusions of this paper are as follows: first,there is a positive correlation between fans' support behavior and the external force of capital,fans' social communication needs,self-identity needs,group norms and group pressure,that is,the higher the satisfaction of capital,social communication needs,self-identity needs,group norms and group pressure,the higher the appearance of fans' support behavior;Secondly,in view of the current problems such as the proliferation of false data,group polarization,fans' cognitive bias and the heavy economic burden caused by irrational consumption,the government shall strengthen the comprehensive governance in the field of cultural and entertainment,the platform shall actively perform the main responsibilities,idols and their brokerage teams shall correctly guide fans to support them,fans leaders shall guide healthy and reasonable planning to support them,and fans shall help rationally and avoid blind obedience.