Research On The Crowdfunding Model Of Book Publication From The Perspective Of Fans Economy

The development of the Internet has brought about the convenience of information dissemination and the change of people's reading habits.The development of the global publishing industry has thus been severely impacted,and it is also actively looking for transformation and development.As an emerging financing model,the crowdfunding model is used in the publishing industry to inject new blood into the development of the publishing model.A large number of publishing projects have been successful by crowdfunding model,this has brought new hope to the development of the publishing industry in future.From the perspective of fan economy,this study takes book crowdfunding publishing as the research object,and adopts research methods such as comparative study,content analysis and questionnaire survey to explore the development of crowdfunding publishing model and its operational communication effect under the fans economy.First of all,under the concept definition and literature review of crowdfunding publishing,this study analyzes the development environment,operation model and development status of crowdfunding publishing.Selecting five domestic public platforms,including Zhongchou Site,Jingdong Zhongchou,Taobao Zhongchou,Modian Site and Yishu Booker,through the collection and arrangement of publishing project data of these platforms to summarize the status quo of crowdfunding publishing,and the formation of fans economy in crowdfunding publishing.Secondly,this study uses communication science,economics,and other discipline theories in based on the traditional publication publishing process,and combines typical examples of the two platforms-Zhongchou Site,Jingdong Zhongchou to explore the operational situation and the advantages of crowdfunding publishing's content production model and marketing communication model under the influence of the fans economy.Then,on the basis of reference to previous research results and the actual situation,the questionnaire was designed to investigate the participation and value perception of fans in the crowdfunding publishing project,and was examined in conjunction with relevant interviews to investigate the consequent of the operation of the crowdfunding publishing model.In the above analysis,although crowdfunding publishing provides a new development idea for the transformation of traditional publishing,the development of crowdfunding publishing in China is still at an exploratory stage.There are some problems in the actual operation process,such as the laws and regulations are not perfect,the scale of the platform development is insufficient,the deviation of the fans' cognition,the poor quality control and the lack of credit service,and so on.It is necessary to explore whether the public research can be developed in the long run at home in further.Therefore,in view of the problems of crowdfunding publishing model,this study puts forward the feasible suggestions for the development of crowdfunding publishing.