Research On The Spread Of The Fans Economy In The Social Network Of China

The birth of social networking as a way to get information mankind has opened up a new world, which not only provides people with a new platform, also changed the ecology and evolution of cultural industries. In web2.0 technology-based social networking world by storm, on the political, economic, cultural and human aspects of life have had a tremendous impact. In 2014 the overall size of the network economy reached 870.62 billion yuan, which by virtue of the propagation characteristics of social networks, subversive "fans economy" contributed traditional enterprise marketing model. Relying on traditional media, the fans is a trendy subculture fans economy is a kind of culture-led to consumer culture derivatives as income small economies of scale. Relying on social networks, fans by the fanatical minority groups groupies extension of social network users ordinary fans economic relationship-oriented, as a new form of network economy, burst into a huge market potential.And in-depth analysis by showing the fans different from the traditional mode of transmission of economic theoretical foundation, and as a basis elaborated social networking features in the new economy and the new fans value, and thus the social networking fans in the whole picture of the economy have the grasp macroscopic. Against internal and external social networks in the economic rise of the spread fan motives considerations, the micro-level of the elements of social networking fans in the communication process of economic system analysis. The use of case studies and comparative analysis method to get the social network propagation model fans from the traditional economy into a multi-track monorail chain mesh pattern, and by analysis of the model are summarized in the social networking fans Economy propagation have advantages, so fans in the future market economy can play a greater value of the spread.