World Bookstore Research

The paper divides the history of the World Book Company into four stages. The paper uses literature method and historical method, fully excavates materials and reviews the development of the World Book Company in order to analyze the characteristics of the books, the marketing methods and the financing modes.In part one, the development history is entirely reviewed for the first time. In part two, the analysis of the literary publications reveals the characteristic to the civil class.In part three, the analysis of the textbook publishing reveals the diversification of competition and the unique content. In part four, the analysis of the financing way reveals its various. The last part lays out the reasons of failure and contribution objectively. Then introducing the development of the World Book Company in Taiwan which connects with the publishing of the Chinese Mainland improving the existing research.The paper tells that the founder who named Shen Zhifang is not blame for the failure of the World Book Company. The main reason is that being always paying more attention on economic benefits than social benefits. The World Book Company started off with the of the civic culture of the metropolitanization advancement which led to lack of social benefits when playing to the gallery. The editors, authors and the investors had noting in cultural pursuit. Finally, the World Book Company gone to die.Nevertheless, the contributions of the World Book Company to the publishing, the marketing methods and the financing modes are not be ignored justly.