The Analysis Of Publication Value Theory

The publication value theory is one of application theory of the philosophy value theory system. The purpose of this paper is to make some analysis of the publication value through the philosophy value theory, hoping to make some attribution to the foundation of the publication value theory.The publication value theory is expatiated from six parts. Firstly, the related concepts involved in the philosophy value theory are introduced such as the value concept, the formation basis of the value, the essence of value and so on.Secondly, the concept of publication value is defined. The publication value is the effect of the publication object to publication the main body. The similar concepts of the publication value and the price of publication are differentiated. The price of publication mainly consists of by the variable cost, the fixed cost and the reasonable profit.Thirdly, the elements of the publication value include the publication subject and the publication object. The publication subject is dual which contains the governor of publication, editor, dealer and reader. The publication object includes books, magazines, newspapers, micro reading materials, audio and video products, and electronic publications and so on.Criterion lost of publication value is analyzed. The contradiction between the commodity attribute and the ideology attribute of publication is caused by the change of economic basis. The establishment of market economy and the globalization induce the value multiplication of publication subject which results in the order lost of publication in certain degree.The appraisal of publication value and the publication ideal bourn is introduced. The standard, way and influence factors of publication appraisal are analyzed. The publication ideal bourn is proposed. The social efficiency is first and social efficiency and economic efficiency must be dynamic balance.Finally, the value orient and value choice of publication is expatiated. The publication value orient of west and east are contrasted. The correct value orient of publication must be founded. The publication subject also has the necessity to make the correct value choice and balance the social efficiency and the economic efficiency.