The Research On Crowdfunding Publication Model

China's publishing industry is currently experiencing unprecedented changes, in the context of the Internet era, digital publishing is the main direction of the market change Digital publishing has created an objective profits, but the current digital publishing model reached the bottleneck stage in the development process, digital publishing has completed the transition of the carrier, but the lack of content production process changes, Traditional publishing industry has achieved certain success in the process of digital transformation; its development also has the very big rise space. This mode of digital publishing to be innovative, a book named "social dividend" on the raised platform caused the success of the industry and academia to discuss the raise pattern print. The focus of the discussion is whether the new way of publication will be able to become a bottleneck can break the digital publishing development path, how much of a brings to the publishing industry.Based on the theory of user participation, and the theory of long tail theory from the perspective of digital publishing and case analysis methods such as raise published at home and abroad, discusses the current situation of the development, the rational analysis of the publishing model and raise of the change of the publishing industry, at the same time for the raise publishing model out of a clearer digital road.