Research On The Interaction Between Book Publication And Film & TV Transmission

With the development of science and technology, film and TV as new force suddenly rise. Book, as a traditional medium, is developing more and more weakly under the pressure. Although the film and TV take greater advantage nowdays, the book publication still has its inherent predominace. How to keep these two media's advantages at the same time and to make them develop as each other's complementarity are the problems needed to be considered by media practitioners.There were three stages for the interaction between book publicaton and the film & TV. At first it is the slowly start stage, the book publication offers the literature scripts for the film & TV. Then, it went into a fast development stage, lots of modern literature works were filmized. At the same time, film-stars' books, TV programs' literature scripts were published and some other new interact phenomena appear. Deeply development stage comes at last. In this stage, the new phenomena turn to normal, and the film and TV have a great effect on the development of the book pulication.Offering education and entertainment for people is the common function of the book and the film & TV as media, which is the inner factor for their interaction. And the media surrounings, which are co-existing, interactive, mix and innovative, together with pursuing market benefit, satisfying market need and adapting the popularity of the common culture are the background of the development for the interaction.The interaction has some effects on both media. To book publication, the film and TV enlarge the book's impact and the quantity of sale, make the book publication trend to more similar to picture and film. And they also change the mode of book's sale. At the same time, to the film and TV, books help them raise their art levels and make their art style affected. However, there are many problems during this process. Such as, following other books blindly, bad quality of the books, continuous dissension on copyright and little derivatives. If we want to solve all of these problems, we need to do a lot. First of all, publisher must go in for innovation and build brand. Secondly, we need to establish and improve the system of law, and enhance the practitioners' professional ethics. Last but not the least, publishing houses should extend the industrial chain and carry out a three-dimensional exploitation on derivative products.