| The fashion-following phenomenon in the publishing industry has came into being for a long time and is gaining popularity in recent years. Some publishers praise it in saying that it standing on giant' s shoulder looks farther ahead. That is to say, it makes use from others and get better development, which represents commercial sensitivity of publishers. However, others consider it as picking up phrases from others and showing them off as its own action, and criticize it is the vulgar imitation, and reprimand it to seek fame and fortune. Is fashion - following publication good or bad? Why has it existed for a long time? what about its affects ? and how about its measures? There are problems discussed in this thesis.The whole text is divided into four parts, discussing separately on fashion-publication survey, fashion-publication influence, fashion-publication cause of formation, and corresponding fashion-publication measures. It objectively analyses and discusses on fashion-publication with the materialism diagnostic method, originally dividing into normal fashion-publication and malignant fashion-publication, anddiscoursing upon them from different angle. It emphasizes on causes and harm of malignant fashion-publication, puts forward the control and elimination solutions of malignant fashion-publication. These are optimizing brand books, consummating publishing managing system, making perfect publishing laws and regulations, strengthening publishing occupational ethics education, establishing synthesis surveillance system. It carries on analysis about causes and effects of normal fashion-publication as well as how to guide and promote normal fashion-publication. May the staff of the publishing house of books and the researchers on this topic get benefits form it.The thesis has theories combining practice together, adopting the survey research, analysis and synthesis , induce and deduce methods and so on, making a lot of practical examples account for problem and develop argumentation. |
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