Traffic Radio New Media Age Under Plight

Chinese broadcast achieved great-leap-forward development by years’ efforts.Obviously, traffic radio has become the most vigorous growth point of the future ofChinese broadcasting, which has made tremendous social and economicbenefits. Now the media economy is developing rapidly, facing the rise of new media,as one of traditional media, traffic broadcasting, how to defend their positions andexpand development space, maintain its core competitiveness in the new media battleis critical. For the traffic radio, with the technology progress and the development ofthe times, the channels of getting information are becoming increasingly diversified,traffic radio should be converged with new media, to "use".In the background of the new media era, this article is finding out trafficradio self and external challenges of new media, studying the new inspirationand opportunity that traffic radio has to confront. Among the radioinnovation cases, analyzing the methods that how will the traffic radio explore itsadvantages with the help of new media, finally accomplish the "symbiosis” withnew the media...