Under The Background Of Media Convergence Traffic Radio APP Design And Spread Value Research

Radio as an important form of media, it undertakes some significant tasks such as releasing information, life service and entertainment. Due to the advantage of low production costs and the fast spreading, the radio is in a special and irreplaceable location. The radio is unique and irreplaceable because of low producing cost and fast spreading. With the rapid development of information technology, some strong,concomitant, interactive and practical media come into being, which impacts on traditional media, such as paper media, T.V. media. Radio faces unprecedented challenge due to integrating new media with traditional media. Under the circumstances,the strategy of radio development deserves further discussion.According to the method of literature analysis, feasibility analysis of traffic radio integration will be debated in the article. The study area focuses on integrating traffic radio with mobile phone APP. and influence of traditional traffic radio. Based on the research direction, this article comes up with countermeasures that set up traffic radio APP.At first, starting with the analysis of broadcasting development, mobile phone APP.of traffic radio has a huge potential for development. At the same time, Radio needs to choose media integration through analysis of disadvantages and advantages of integrating kinds of media and the application of media in different countries.Secondly, the feasibility of integrating traffic radio with new media will be discussed by analyzing features and values of broadcasting of traffic radio and tapping common characteristics of traffic radio and new media. On the other hand, it is necessary to develop mobile phone APP for traffic radio and find related theoretical basis to design the mobile phone APP.Finally, in order to prove the hypothesis of integrating traffic radio with mobile phone APP., questionnaire is required for users after design the mobile phone APP.Conclusion of feasibility of the integration will be summarized by users’ feedback and analyzing values of broadcasting.It’s the breakthrough of traditional media’s transition at present that traditional media’s publicity and promotion depend on new media technology’s completion. This article uses traffic radio’s development as entry point.Through consulting relevantliterature and combining new media’s developing features,medium fusion theory and focus communication theory,the article analyzes fusion ways of traffic media and settles the development ways of traffic radio medium’s fusion which has innovation and practicability.