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A Study On Transformation Of Traditional Radio Program Form Under The Background Of Media Convergence

Posted on:2021-02-14Degree:MasterType:Thesis
Country:ChinaCandidate:M H MaFull Text:PDF
GTID:2428330620471750Subject:Journalism and communication
Abstract/Summary:PDF Full Text Request
In the era of media convergence,due to the rapid development of communication technology,which is promoted the expansion of communication channels that is breaks the bounds of different media;therefore,the information from different channels is capable of presented in an all-round way.In the meanwhile,as a result of the popularization of technology,it has also made the media program's pattern increasingly abundant,and the “audience” gradually becomes the “subscriber”,furthermore,communication strategy and communication thinking are also changing.Consequently,the transformation of traditional media into Omni media is urgent,hence,all major media should adhere to the complementary advantages of traditional media and new media,which coordinate and advance the integrated development of content,channel,platform,operation and management with internet thinking and take the users as the core.And continually improve the breadth and depth of integration;enhance the spreading capacity,credibility,influence and public opinion guidance ability of mainstream media.Media convergence is the indispensable way for the traditional media transformation and development.Under the impact of TV and new media,the traditional radio media in China is developing difficultly,thus,the transformation of media convergence is a great opportunity for it.But how to effectively integrate the media,how to create a new program form,and how to promote the guiding ability of the two public opinion fields of traditional media and new media by mechanism reform and innovation,it has become the direction of traditional radio stations in China.This paper starts with the current situation of the media convergence of domestic and foreign radio media,and the author summarized the experience of integration and transformation between our country and abroad,on this foundation,to explore a fresh way of communication for traditional radio media to adapt to the Internet communication environment.Then the author through in-depth analysis of Pulitzer news prize and China journalism prize,which excellent winning works about media convergence,and summarized the experience and methods of transformation at domestic and overseas,in this way,to explored the standard and regular of media convergence creative works.The author takes advantage of localization in this research and conducted integration practice analysis of Jilin Radio and TV station(radio),which is summarizes the practical experience of the provincial radio station in the transformation of media convergence from three aspects: the program presentation,content production and the transformation of communication strategy.The establishment of Omni media information center is the innovation of Jilin provincial radio station in the integration and transformation.This paper focuses on the omnimedia information center and makes an in-depth analysis of the specific practice of the center in the transformation process.Finally,it summarizes the characteristics and limitations of traditional radio program forms,combines the current situation of radio integration in Jilin Province with the experience of the transformation of radio program form at home and abroad,on this base,to seek the transformation strategy and development trend of traditional radio program form under the background of media convergence.
Keywords/Search Tags:Omnimedia, Media Convergence, Radio Program, Intellectual media
PDF Full Text Request
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