Research On TV Reports Of Major Emergencies

With the process of evolution of modernization, Chinese society is entering a "risk society":natural disaster, accident, public safety incident and other major public emergencies often occur. Because the non-predictability and complexity of major public emergencies, public heavily rely on mass media news reports. Television media, as "the Daily media" and "home media" at present, has become an important tool to guide public opinion and social integration. In recent years,"Hunan ECO TV News" column, led by Hunan Economic TV, becomes pioneer in reporting major emergencies, which has gained a broad impact on society.Therefore, the article takes "research on TV Reports of Major Emergencies " as the topic, and chooses the Hunan ECO TV column as the case study, using journalism, communication studies, and theoretical perspectives of sociology to analyze to both theoretical and empirical the path for the comprehensive.Firstly, the article studies the definition, type and value of major emergencies. Major emergencies is the sudden happened event, it may cause serious harm to society such as natural disasters, accidents, public health incidents or social safety incidents, with sudden, destructive, complexity and other features. Depending on the classification criteria for major emergencies, it can be reported for a variety of types of TV division. News reports from the event of conversion to a non-event of the news coverage reflect the development of major emergencies evolution. TV report of major emergencies is timeliness, importance, and proximity and significant, showing high news value, but also have to monitor the environment, contact the social, cultural and other social values.Secondly, the author explores the communication strategy of major emergencies television reported using Hunan ECO TV News as example. According to the case study, found that from the time point of view, major emergencies tend to use real-time live report, such as Hunan ECO TV reported the earthquake in Ya’an by using the " hard news " and the combination of "soft news" to achieve a panoramic view of the whole event, and by using rotate caption and online report to achieve full coverage of the spread of multi-angle; From the channel perspective, TV report of major emergencies tends to take fusion spread, such as Hunan Economic TV for2008Southern Snow Disaster weather reports, through the integration of various media resources to achieve the linkage type of multimedia reports, and through the audience to build an interactive platform to promote social mobilization and social integration; From the content and direction perspective, TV report of major emergencies focused on setting the agenda to conduct public opinion guidance, such as Hunan Economic TV on "Hepatitis B vaccine caused infant deaths" report. It is triggered by setting the media agenda between the medias, which in turns influence the policy agenda, at the same time have lasted continuously changing media agenda to guide the public agenda, Achieving guide public opinion and promote solve social crisis by "second agenda-setting".Furthermore, from the macro context of Chinese historical evolution and the reality of news production point of view, the external social environment and Hunan Economic TV fuzzy positioning lead to many problems, which still exist in emergencies reported. It mainly consists of lacking of timely and effective coping mechanisms, lacking of proper media role, and lacking of professionalism.Finally, in order to improve the quality of TV report of major emergencies it should be considered from four aspects:first, establish and improve emergency response mechanism for reporting major emergencies; Second, correctly grasp public opinions in reporting the major emergencies; Third, enhance the professional standards of reporting major emergencies; Four, flexible use of new communication technologies. Only in this way, TV report of major emergencies can really play messaging, guide public opinion, and the important role of social integration.