Analysis On The Agenda-setting In The Online Journalism Special Reports

Comparing with other forms of web news, the online journalism special report can play more prominent agenda-setting function, and make up the weaken of the agenda-setting function in the online communication by its editor-led reporting, intensive collection of the communication style, multimedia presentation, and interactive features. Its performance also makes some new characteristics in the online agenda-setting,such as the salience of the online issue, and the depth of the online agenda, controllability, interactivity, media interaction.Online communication combines the characteristics of mass communication and interpersonal communication. The interpersonal communication could undermine the agenda-setting function in the Internet. By providing a large number of information and channels, considering the psychological of the online audience, the participation of opinion leaders, and on certain degree of interactive opinions, we can see the on1ine journa1ism special how to overcome these disadvantages which come from the interpersonal communication. And it reflects great effect in the point of audience, social civilization, other media and itself.In the practice of the news reporting, we can put forward a feasible editing process of the on1ine journa1ism special report. These comprise three aspects, including electing the issues, typesetting and reportorial rhythm, which can achieve the selectivity, priority and salience of the agenda setting in the on1ine journa1ism special report.This article regards the qualitative and quantitative analysis as the study method, and analyses some typical on1ine journa1ism special reports by means of case description. On1ine survey and literature investigation are made use of getting together the material datum.