Research On The Profitable Mechanism Of National Academic Publishing

Liang Qichao says:"Academic is shared that anyone can use it as a tool to achieve something."Academic should bear the important task of spreading knowledge, transferring civilization as a public tool. Correspondingly, academic publishing, an important part of publishing, should also take on the social responsibility history and cultural mission entrusted by the history and eras have to. But today, with the increasingly development of commodity economy and the increasingly fierce competition of market, the academic publishing must follow the trend of the Times, explore new profit mechanism, seek cultural and social benefits as well as reasonable economic in the reason of owning better development.How to make academic publishing gain profit? It is the eye of this article. Either the general books or academic works, from the initial subject plan to the end, the process is very cumbersome and complex. The only way to find the corresponding development paths is getting a comprehensive combing. At present, the research on academic publishing profit mechanism is also in full swing, but the perspective of research is relatively scattered, which usually just about one part of academic publishing, and has little exhaustive information in it.Based on the study of academic publishing at home and abroad, the theory of communication, editorial and publishing subject and other related disciplines, through literature analysis, case analysis and other methods, this paper will give more comprehensive analysis and presentation on the academic publishing profit mechanism. The first part is an introduction, expounding the background, significance and methods of this research, etc. The second part aims to interpret some concepts. For example, publishing, academic publishing, the profitable mechanism and so on. The third part is about the cost of academic publishing and the analysis of the current profit channel, including the process of finishing books, the composition of cost and the cost control, and funding sources of academic publishing. The last part is about the problems of academic publishing profit mechanism and thoughts in new organization building. Mainly including profit bottleneck, profit countermeasures, from several aspects such as government, society and press. Finally it comes to digital publishing, this is a key point that traditional academic publishing achieves a breakthrough.