Research On Improving The External Communication Ability Of Chinese Academic Publishing

As a carrier to show the national soft power and international academic influence,academic publishing is one of the key points of national interest jockeying,and the foreign dissemination of academic publishing is of great significance to the depth of Chinese opening-up policy and the export of Chinese culture.Therefore,it is of contemporary significance to understand the current situation and constraints of foreign dissemination of academic publishing in China,which to learn from the experience of foreign dissemination of academic publishing in various publishing powerhouses,and to actively explore the path of improving the foreign dissemination capacity of academic publishing in China.Understanding the current situation and constraints of foreign dissemination of academic publishing in China can help us understand the international academic publishing system correctly,and deepen our understanding of the international influence of academic publishing.On the one hand,it is helpful to understand the operation system of academic publishing in developed countries,and on the other hand,it can also give inspiration to improve the external communication capability of academic publishing in China.This paper will focus on the external communication capability of Netherlands,supplemented by the United States,the United Kingdom,Germany,and France.In order to analyze the paths of improving the foreign communication capability of academic publishing in each publishing powerhouse,and finally conclude the policy recommendations and measures to promote the foreign communication of academic publishing in China.This study firstly compares the current situation of foreign dissemination of academic publications in China,including the structure and quantity of academic publications,the current situation of foreign exports,and the development of influence and national policies.Secondly,based on the challenges of weak reputation,limited market,and lack of platforms in the external communication of academic publishing in my country,the irrational academic evaluation mechanism,lack of academic quality,lack of vitality of publishing institutions,lack of technology and talents,etc.The restrictive factors of publishing to the outside world are sorted out.Moreover,summarize the sort out of the development strategies of external communication of academic publishing groups mainly Elsevier.Finally,starting from “the 5W model ”of the dissemination process,we explore the methods of foreign dissemination of academic publishing suitable for Chinese development,and summarize the policy suggestions and promotion measures for the improvement of foreign dissemination capacity of academic publishing in China from five aspects:Communicator,Disseminate content,Communication channel,Audience,and Spread effect.