Social Sciences Academic Press's Academic Publishing Idea And Practices Research(1998-2018)

Our academic publishing industry is in the ascendant.In the reform of the system of cultural undertakings and cultural industry,the professional publishing institutions with academic publishing as the main body have been exploring the key points suitable for their own development.It is particularly urgent and crucial to analyze and summarize the experiences of the successfully professional publishing institutions.Founded in 1985,Social Sciences Academic Press(SSAP)is a professional academic publishing institution of humanities and social sciences directly under the Chinese Academy of Social Sciences.Since the second stage of entrepreneurship in 1998,the institution has made remarkable achievements.This paper selects this press as the research object.Starts with the basic development of the press,it attempts to sort out the publishing ideas and main practice activities formed by SSAP in adhering to the path of academic publishing.And it analyzes the experience and rules of academic publishing that can be referred by professional publishing institutions.Social Sciences Academic Press' s publisher system embodies the spirit of modern publishing entrepreneur to guide the development of the press.Under the leadership of the leadership team represented by Publisher Xie Shouguang,the press has defined the orientation of professional academic publishing,and promoted the establishment of the enterprise internal structure and the standardization of talent construction by formulating a scientific management system,and formed a business model with the characteristics of SSAP.Under the changing of social development and academic needs,SSAP has always adhered to the development route of high-end academic,and reflected the knowledge value of academic publishing with cost-effective book pricing,and extended the value of academic publishing through the transformation of academic services.The publisher system and the development concept of academic service has reference value for the development of professional academic publishing institutions under the background of enterprise transformation.Under the guidance of publishing idea,Social Sciences Academic Press goes into the academic publishing field and actively explores the development path of academic book publishing.Yearbooks establishes a professional academic publishing brand through large-scale and market-oriented operation.And through the form of digital think tank and standardized evaluation management to meet the needs of society,reflecting the social responsibility of SSAP as a professional academic publishing institutions.Oracode is a brand series created by SSAP which in an attempt to expand the professional academic publishing market.Aiming at the translation and introduction work of excellent foreign academic books,it tries to extend the professional academic to the popular type.The brand positioning is light-academic publishing,and it is committed to the popularization of academic books and the creation of academic bestsellers.By enhancing the readability of the text and beautifying the binding design,SSAP satisfies the readers' reading experience,agree with the current trend of the reading public,and explores academic books to extend the mass publishing market.As an important foundational guarantee for publishing excellent academic achievements and developing academic publishing undertakings,it also provides learning experience for professional academic publishing institutions that SSAP participating in the projects funded by The National Social Science Fund of China.The press takes an active attitude to participate in a series of publishing processes of project application,content control,editing and revision,and publication and distribution.In this process,the press has guaranteed the quality of national scientific research,provided professional content resources and these funds support for the press,and also guaranteed the publishing efficiency of the professional press.Social Sciences Academic Press is a successful example of the development of professional academic publishing institutions in China.In the exploration of academic publishing,the press adheres to the concept of publishing,and enhances the understanding of the value of academic publishing,it also explores multiple development paths under the framework of academic publishing,and makes effective use of external support and auxiliary forces.The successful experience of SSAP is based on the research on the development of China's academic publishing industry,so as to provide reference for the transformation and development of academic publishing institutions in the future.