| This research focus on the relevant profit model of digital publishing industry tofind out the regular pattern of the profit model of book digital publishings’trends. Andthe authors put forward his views and suggestions.Firstly, The author models from abroad and domestic situations to analyze both theresearch background, describe practical significance and research methods. Choosingthe field of digital publishing which is easier for people to ignore and less output value;putting forward my suggests to book publishing companies about strengthening theirinnovation without insisting on the construction of the external environment.Then the author of several important subjects for participation and critical study ofdigital publishing books theoretically defined and attempted to participate in the profitmodel of digital publishing books summarized. Digital publishings a new field, thispaper will research the scope to book digital publishing, setting apart from advertising,online games and other digital publishing.So, the author analysis the inexorable trend of the development of the bookpublishing industry in Four aspects.Then the author of several important subjects forparticipation and critical study of book digital publishing theoretically defined andattempted to participate in the profit model of book digital publishing summarized. Is anemerging field of digital publishing, the paper will study narrowed it down to thenumber of books published separately and advertising, online games and other forms ofdigital publishing area to.Research on the profit model, the first important step is analysis of thecharacteristics of book digital publishing, only to master the digital book publishingfeatures, in order to develop based on the specific characteristics of proposed scientificprofit model. The author combines domestic and some of the successful digitalpublishing models, such as “National Geographic” magazine, QQ music, Apple,Qidian.com,were combined with the analysis of the characteristics of digital publishing.Based on the basis of the discussion, this research will Analysis digital publishingfeatures combined with the actual situation, the status corporate publishing digital booksfor me, for some specific models for analysis, then the profit model of book digitalpublishing made some personal insights. The author believes the current competitivemarket conditions, due to the field of digital publishing technology to be attached to astrong core, sticky complete platform, so traditional publishers and emerging digital publishing companies joined forces, a shortcut is bigger and stronger.Finally, There is some problems in this research to study. This research needs verypractical, specific operations and time to test. With the development of technology, thevagaries of market direction, Book digital publishing companies should forge ahead andadjust their business strategies in order to remain invincible in the competition in themarket. |
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