Agenda-setting Of Constructing The Environmental Public Opinion Space On College Students

Environmental Public Opinion Space of is a public space which is to make a considerable number of citizens of the country have common sense on environmental problems and environmental protection concepts through the mass media and other means, in order to create the citizens attention on environmental issues and to discuss about environments consciously. Environmental protection is a topic that closely related to the human life. And the mass media plays an important "social radar" role in the society. Combining the social function of the mass media and environmental issues, in order to complete the function of mass media's Agenda-setting in the process of the Environmental Protection is the trend of social development.Through quantitative study, this paper analysis the agenda-setting of the TV media about environmental issues and the present situation of environmental public opinion space on college students. By comprehensive and comparative the results of the study, the deviation between the two was found. Based on the findings, the paper discusses how to set the agenda of environmental public opinion space effectively.The main conclusions of this research are as follows:1. There are some deviations between the Agenda-setting of TV programs on the environmental issues and the demand for college students.Comparison the results of the two studies shows that the environmental protection TV programs of the CCTV and provincial TV stations can't be received by the college students smoothly. The time distribution and coverage scope of environmental television programs is different from audience's expectations. There also have some problems on specific operational level, such as types of programs, communication Content, reporting methods and so on.2. Television media can do better to set agenda of environmental public opinion space through its own adjustments.TV media showed an active and important role on the agenda-setting, but under the present circumstances, the role was lack even missing. Study found that, through jointing collaboration between the medias, enhancing the awareness of environmental protection of the media workers, to improve the quality of programs on operational level and social integration of several activities can make the medias set their agendas effectively.