The Studies On The Strategies Of The Media Guidance Of The Emergency

The current international situation is complicated, the international order to speed up the adjustment of change,the three evil forces of violence terrorism, ethnic separatist forces,religious extremism rapid expansion in Central Asia,local turbulence and crisis continue to occur. International situation facing our country is very serious. At the same time,China is in a period of economic growth shift, Restructuring in transition and reform into the deep water. With the gradual deepening of reform, the social life of some deep-seated contradictions and problems continue to highlight, various types of emergencies frequently occur.For example, the train station violence in Yunnan, Malaysia Airlines lost contact event, H7N9bird flu incident and Violence intensified injury doctors events.and so on.Frequent occurrence of unexpected events and Involved field continues to expand, Our national public security and social stability is threatened,China’s international image is damaged.Mass media plays the role of opinion leaders in emergencies, it is the communication between the Government and social bridge and link. Actively, correct guidance of public opinion can maintain social stability, resolve conflicts, create a good international image; negative error may confuse public opinion to guide, lead to greater crisis hurt China’s international image. Improve the ability of the media to guide public opinion is a necessary condition for maintaining social order,is to maintain the efficient functioning of government impetus, and also improve the ability of the public to resist and identification of the main ways the crisis.But we also recognize that as people’s lifestyles and ways of thinking change, extensive application of new media.The new media environment has gradually formed, which makes the public opinion to guide the work of the media is facing new problems and challenges.The Research on the Emergencies media strategy to guide public opinion,is based on such a background task put forward.The purpose of the study is that the mass media in emergencies in a more professional and effective way to guide public opinion, emphasis on well-guided by guiding strategy, guided by surgery, guided by effective, better play the media guide function and role of public opinion.This paper summarizes emergencies and reflects the emergencies occur at home and abroad in recent years, In accordance with the law of journalism and communication, analyzes the challenges and problems to be solved under the age of big data media.Trying to find an idea and countermeasures can learn from the media to respond to emergencies. This article answers the basis for the establishment of public opinion, core values and criteria; reiterate and emphasize the "real and timely" in responding to emergencies in public opinion cornerstone unshakable; describes the role of the media as opinion leaders, and to play its role to propose a solution;Do a review and new thinking, ideas and methods proposed to deal with..Assessment of public opinion to guide the process must be timely,old and new media to get through two public courses,improve people’s media literacy news.