The Formation And Guidance Of Public Opinion Aboat Microblog In Emergencies

After the occurrence of major emergencies,"Media intervention" is the most important means of social interventions. The news media through detailed comprehensive report, multi-dimensional information and smooth opinion expression, all-round intervention in the links of events to implement "the information assistance", in emergency communication plays an irreplaceable role. In recent years, along with the new media technology unceasing development, incident report sources of information system then changes greatly, traditional mainstream media is no longer the only emergency reports of leading role, by common net temporary guest star of "citizen journalists", with the aid of the network to the emergency broadcast live, making the news reports more rich effectiveness, the more of the details, Microblog is one of the most remarkable a kind of way.Microblog with its information release real-time performance, strong interactivity and can break the mobility of space and time limit advantages in unexpected events of the process of transmission of its own, an emergency first reported the incident and the spread of strong opinion carrier, its function cannot small gaze. Of course, as is still in the process of growing emerging media, Microblog itself, there are also many defects can not be overcome, to the information in the emergency regulatory and public opinion guide bring bigger problems.This article from the characteristics of Microblog, based on the characteristics of the specific case, the Microblog in emergency dissemination in the role of reading, then analyzes the Microblog in emergencies in the process of the dilemma of the existing spread, and put forward some strengthening and improving the Microblog incident reports countermeasures and Suggestions to the government, the media for better guidance and using the Microblog, through the Microblog to hold public opinion, guide to provide some useful reference for public opinion.