Television Media Guide Public Opinion Research Network For Emergencies Rumors

At present, China as the world’s most populous country, is also frequent incidents of national emergencies, especially since the reform and opening up,China is in the social transition, significant changes have taken place in the social structure, social、economic、political、cultural and other dimensions are experiencing a new change, various risks and emergencies are constantly occur. In this stormy environment, people showing confusion、 fear、impetuous、anxiety and other psychological, coupled with the rapid development of network technology and all media era, everyone has the postings, this has provided the conditions for network growth and spread rumors.Compared to network television media, authoritative sources、reliability、credibility is strong, in the event of a release of information、 agenda setting and guide public opinion, other media have an unparalleled advantage. After some unexpected events occur, can generate a lot of rumors and spread mostly due to the government and traditional media aphasia. And certain events related to the vital interests of the public will cause public anxiety, some gossip、rumors spread like wildfire, through online media、mobile media or word of mouth spread diffused among the public, resulting in rumors、gossips flying. TV media as a representative of the authority of the media, in the face of unexpected events, timely and accurate reporting of the relevant circumstances and events in the development process, actively and effectively guide the healthy development of public opinion.In this paper, the network will spread rumors to make an analysis of the causes and patterns, in a simple comparison of the relative television、newspapers、radio、online and mobile media media advantage, pointed out that the television media network media rumors emergencies boot advantage. Combined with “December 31, 2014 Shanghai Bund stampede” of the case, analysis of the role of public opinion to guide network television media rumors emergencies arising played, and pointed out the problems raised its guidance related strategies. Provide a reference for future television deal with similar emergencies, improve the ability to guide public opinion.