The Mainstream New Media Conducts Research On Public Opinion In Emergencies

The case of “Tai Fu middle school” in Luzhou,SiChuan province,is one of the typical cases in recent years,so this paper selects this event as a case study.In this article,the author in the new media era of rapid development of the present as a big background,the new media rumors information transmission characteristics of combination of non-traditional security incidents occurrence,development and die in the stage of “three point six” theory analysis,applying the opinion,communication studies,sociology,narratology and other multi-disciplinary theory,to explore the emergency public opinion in different stages of the development of the relationship between change and rumors spread,explore the characteristics of each main body of public opinion in emergencies.Again at the same time,the expansion of the content of the research to the events generated by public opinion,in the six main stages of development and evolution,combining with the mainstream media in response to rumors,guiding public opinion using part of the reporting and writing skills,summary of the mainstream media guide the beneficial experience of emergency public opinion,for the media in shaping public opinion at all stages of the incident,to reduce the harmful to the society to provide some Suggestions,for emergency news research,reasonable,stable solution and the promotion events,provide some new research ideas and research methods.In a word,the author hopes to provide some useful references and inspirations for future public opinion guidance through the research of this paper.