The Study Of Rievelopinent Of Local Television Station

The local television station is the basic unit of the television system, which as the organbenefit to construct harmonious society. On the views of government or the people, localtelevision station has lots of advantage. The local television station direct relating tosubstratum people, it may help local television station keep loyal audience. However, becauseof the policy of the nation，the media system,the emergence of new media and local televisionstation’s limit makes local television station can’t keep audience but run off. It made a bigdilemma. This paper rely on local television station have a facilitate to substratum people andit’s history, first to describe that there have a necessary for local television station’s exist.Afterward this paper describes the dilemma of the local television station, there are severalphenomenon: The limit of traditional concept; the audience change his channel; theequipment out of age; lack of money and talents. These phenomenon very complex, but wecan see it is because the fierce compete of media market; talents can’t get proper position;lack of invest from the government and the rush from the law of telecommunication. So, weneed to do two things: one is we must put highly of the communication of information,knowing municipality or county television station, proper equipment, construct internet andpromoting the integration of three networks. Another we should put highly of the technologyof communication, we need innovation the contents and form of program, let every talenthave proper distributed, and make a good financing manage.